St. Louis man alleges misleading all-natural label on pumpkin pie in class action

By Noddy A. Fernandez | Jun 5, 2017

ST. LOUIS — A St. Louis consumer has filed a class-action lawsuit against a food manufacturer, citing alleged false product information for its labeling all natural product in pumpkin pie products.

Michael Hensel, individually and on behalf of all others similarly situated in Missouri, filed a complaint on May 26 in the St. Louis 22nd Judicial Circuit Court against Andrea's Fine Foods Inc. and Andrea's Gluten Free LLC, alleging that the defendants violated the Missouri’s Merchandising Practices Act.

According to the complaint, the plaintiffs allege that in February, the plaintiff purchased the defendant's All Natural Pumpkin Pie at Dierbergs for $15.99. The plaintiff claims the product is labeled as all-natural but lists a synthetic ingredient xanthin gum thickener. As a result, the plaintiff claims that the pumpkins pies contain harmful synthetic ingredients and are sold at a higher price than they should be. 

The plaintiffs hold Andrea's Fine Foods and Andrea's Gluten Free responsible because the defendants allegedly used false, deceptive and misleading marketing and advertising procedure by stating the product is all natural but contains a synthetic ingredient to entice consumers and sold the product to higher market value.

The plaintiffs request a trial by. They seek class certification of this case, compensatory damages, pre- and post-judgment interest, attorneys' fees, cost and for any further relief deemed proper by the court. They are represented by Matthew H. Armstrong of Armstrong Law Fim LLC in St. Louis and Stuart L. Cochran of Steckler Gresham Cochran PLLC in Dallas.

St. Louis 22nd Judicial Circuit Court case number 17220-CC01421

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